About me

I’ve spent the past 10+ years working with companies around the world, designing products and experiences across a range of industries. From hands-on prototyping in the shop to crafting frameworks for new product creation, my work focuses on blending creativity, thoughtfulness and practicality to shape solutions. 

I began my design career as an industrial designer at Gravitytank, where I worked with clients to uncover what their end users valued, prototyped new products, and collaboratively workshopped ideas. My projects ranged from developing consumer electronics to co-creating healthcare initiatives aimed at reducing diabetes rates, and, ironically, designing fast food packaging. 

Later, I joined Salesforce, where I focused on design thinking and worked closely with some of their largest customers. My role involved helping organizations envision and build conviction for their new business initiatives—essentially turning ideas into actionable strategies. 

Outside of work, I enjoy learning about plants and biology, spending time outdoors on a bike, and dabbling in the NYT Spelling Bee.

You can reach me at Hastings.benjamin@gmail.com